Keyword Clustering

 

Keywords are an integral part of any search engine optimization (SEO) strategy for businesses online. As keywords are one of the major ranking factors of Google, it would help businesses to know which keywords would grab the attention of search engines and ultimately improve their ranking on search engine result pages (SERPs).

Keyword clustering becomes a part of this journey. But what is it and how can it assist you in levelling up your SEO? Let us find out.

What Are Keyword Clusters? 

The process of grouping hundreds or thousands of keywords into small segments or clusters after identifying which ones go together is termed as keyword clustering. Keyword clusters are a collection of keywords that carry similar intent, and which help search engine algorithms connect the dots and envision a complete picture of a website.

For instance, “SEO strategy” and “SEO content marketing strategy” are two keywords with similar intent. They can be put into one keyword cluster and grouped on a Web page with “SEO content strategy” as its primary content. This page could then be linked to a pillar page with “SEO benefits” which can have its own keyword cluster related to this one.

Why is keyword clustering important? 

Some of the many benefits of keyword clustering include:

·       Increasing search traffic

·       Building topical and domain authority

·       Organizing website structure

·       Streamlining crawling of bots on the website through better internal linking

·       Improving SERP rankings

#keyword 

Investors or Not

I've learnt some valuable lessons via the Snapdeal episode: 1. Don't add investors to your Company's Balance Sheet like you would collect visiting cards in a fishbowl. Each supplier of money comes with very different Karmic expectations. (yes Karmic). In the case of Snapdeal, it's like having 25 different In-Laws to deal with simultaneously. Don't you dare give it a try. 2. Vanity Capital (Ratan Tata / Premji and Gang) can quickly become Vampire Capital. These guys have egos to feed- not ROIs to calculate on the chunnu munnu investments in your Biz. Feeding high profile egos is 1000X more difficult than even generating profits in e-com. 3. You can't be a buyer and a seller at the same time (other than a Stock Market trader). If you want to SELL a Business then sell it. Overnight you cannot become a BUYER and say let me build it. Decide what's your view of your Company and stick with it? Else you signal that you don't value what you own.
4. Even to chop trees to state highway is a pain point felt by all. Chopping people randomly is bad bad karma! Why keep people when you know you are not sustainable? They cannot be rented furniture just to make an impression!!