Keyword Clustering

 

Keywords are an integral part of any search engine optimization (SEO) strategy for businesses online. As keywords are one of the major ranking factors of Google, it would help businesses to know which keywords would grab the attention of search engines and ultimately improve their ranking on search engine result pages (SERPs).

Keyword clustering becomes a part of this journey. But what is it and how can it assist you in levelling up your SEO? Let us find out.

What Are Keyword Clusters? 

The process of grouping hundreds or thousands of keywords into small segments or clusters after identifying which ones go together is termed as keyword clustering. Keyword clusters are a collection of keywords that carry similar intent, and which help search engine algorithms connect the dots and envision a complete picture of a website.

For instance, “SEO strategy” and “SEO content marketing strategy” are two keywords with similar intent. They can be put into one keyword cluster and grouped on a Web page with “SEO content strategy” as its primary content. This page could then be linked to a pillar page with “SEO benefits” which can have its own keyword cluster related to this one.

Why is keyword clustering important? 

Some of the many benefits of keyword clustering include:

·       Increasing search traffic

·       Building topical and domain authority

·       Organizing website structure

·       Streamlining crawling of bots on the website through better internal linking

·       Improving SERP rankings

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